The health and fitness industry is intensely competitive. Owners juggle membership growth, retention, revenue targets, and operational efficiency while often lacking visibility into how their performance compares to peers. For many, reaching $1M annual revenue remains an aspirational but elusive goal.

The Geronimo Academy has built a rapidly growing coaching practice around guiding studios toward this milestone. Their proven framework, the Million Dollar System, has helped hundreds of studios (from F45 and Boxing to Pilates and Dance) achieve sustainable growth. But their existing tools were limiting scale. Studio data lived in spreadsheets, Slack and manual processes. Coaches spent time chasing submissions rather than coaching. Benchmarking required laborious analysis that was always out of date by the time it was complete.

They needed a platform that could amplify their coaching rather than replace it. One that would give studio owners visibility into their own performance while giving coaches the intelligence to focus on the studios that needed attention most. An AI-first approach offered the opportunity to build that intelligence directly into the infrastructure.